Creative Strategy Central

Spy, classify, reference, scale.
๐Ÿ—บ Ad Engine Process Map

Our Tools

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AdSpy Likesdaily
DR ads sorted by likes ยท offer + CASH format filters
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Creative Databasecurated
Classified style exemplars ยท filter by format, hook, angle, concept
edit in Airtable โ†—
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Winners Libraryinternal
Scale ads ยท HL/AT/templates by spend
Airtable โ†— ยท Sheet โ†—
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Lander Swipe
Lander swipe intake + library
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Ad Modeler
Daily scraped, scored + modeled ads

Spy Tools

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GetHookd
Ad library search, boards, brand spies
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Atria
25M ad library, boards, auto-tagged themes
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AdSpy
FB/IG ad search โ€” feeds the AdSpy Likes repo
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Adbeat
Display + native competitor intelligence

Cheat Sheets

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First Principles
The job, the mental models, the doctrine โ€” read this one first
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Hooks
Shrug/shake bar, SLAP levels, trigger words, video hook layers
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Angles & Ideation
Angle families by awareness, segments, coverage map, CASH variation
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Concepts & Mechanics
8 mechanics, 14 concept engines, ad skeleton, mechanism construction
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Formats & Styles
Format by funnel stage, mechanic pairings, named recipes
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Genesis Distilled
Luke's 10-ads workflow, vicious hooks, pacing, big idea, coach kills
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Audience Psychology
Awareness ร— sophistication dials, selling to women, 5-pillar diagnosis
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Copy Voice Rules
Street-smart professor, copy blocks, anti-AI kill list, compliance
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Landers & Funnels
Persuasion units, lead types, above-the-fold, structure by price
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Testing & Scaling
Test order, kill rules, scaling gates, fatigue, KPI benchmarks